Are You a Word-of-Mouth Business?

Every business says, “We’re a word-of-mouth business.” And from their view, it’s true! Most of the people who come through the door say they got a recommendation from a neighbor or family member. While small to mid-sized businesses may get a lot of leads through word...

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Landscape Marketing: It’s Math not Golf

The most important thing in landscape marketing is golf? Landscape marketing has changed a lot since the old days. On my first sales call representing a radio station to the biggest advertising agency in Washington D.C., the owner put his arm around me and said: ”Boy,...

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What Language Should Your Fence Website Speak?

Anyone can transmit a message on a fence website. A pro makes your sure the message is received. A star makes sure it elicits a response. If you want to be effective at writing online, you need to take into consideration that you have to write differently for...

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Landscape Companies Must Publish or Perish

The lament of college professors is that they're not hired to teach but to publish in journals that will give them and their colleges prestige. They call the process “Publish or Perish.” It's true for landscape companies too. Whether landscape companies are aware of...

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Selling Fences: The Ducks are Hunting You

Everyone in the business of selling fences has heard the expression to go “hunting where the ducks are."  Google Search has turned reversed the expression. The ducks are now hunting for you. Let me explain. In the duck world, the male duck is called a drake. A female...

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Landscaping Websites Should Sell, Not Tell

There are two kinds of landscaping websites: sellers and tellers. The seller generates leads, appointments, and sales. The teller is free consultation and a waste of time money and effort. Landscaping websites that are tellers are just a data dump. They're just...

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