One of the challenges we face with landscape design clients who have been with us for years is their boredom. If a business owner gets restless about their marketing, they may end up making big mistakes for no reason. That’s why we tell clients, “You should be bored...read more
Too often, home remodelers make their marketing about the practical aspects of their business. What they can offer, their years of expertise and fancy degrees, their unique vision or master craftsmanship. These things are great for making the sale, but they only tell...read more
“The clothes make the man” It’s an old saying that gets to the heart of the truth: Appearances matter a lot. From the clothes on your back to the sign in front of your business, people are always judging. We know this instinctually. We fill our homes with mirrors so...read more
If you’ve taken a trip using the ride-sharing app, Uber, then you know all about their star rating. Every driver has it prominently displayed, and Uber requires its drivers to maintain at least a 4.6-star rating to keep driving for them. That’s extremely high, right?...read more
Most residential landscape design firms see dollar signs when they look at commercial landscaping jobs. Those big, highly visible contracts make landscapers salivate. Plus it’s an ego boost. You’ve really made the big time when the largest businesses in your area call...read more
All your marketing should speak in a unified voice. This is not a new concept, but one we at National Home & Garden find ourselves telling people over and over again. A contractor must be able to project a cohesive vision of what value their firm offers. We call...read more
Every business says, “We’re a word-of-mouth business.” And from their view, it’s true! Most of the people who come through the door say they got a recommendation from a neighbor or family member. While small to mid-sized businesses may get a lot of leads through word...read more
The most important thing in landscape marketing is golf? Landscape marketing has changed a lot since the old days. On my first sales call representing a radio station to the biggest advertising agency in Washington D.C., the owner put his arm around me and said: ”Boy,...read more
Anyone can transmit a message on a fence website. A pro makes your sure the message is received. A star makes sure it elicits a response. If you want to be effective at writing online, you need to take into consideration that you have to write differently for...read more
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